Purpose of a Soap Trailer

The purpose of a soap trailer is to employ effective techniques to grab the audience's attention making them want to watch the soap. The trailer should raise questions from the audience that can only be answered by watching the soap. Trailers can also introduce characters or plotlines, giving the audience a taster of what is to come in the programme. Trailers should be inticing but should not reveal too much about the progamme so that the audiene is still inclined to watch the soap. By watching the programme, the audience should also be made aware of the day, time and channel on which the soap will be shown, in order to make the programme easily accessible.