- Focuses on a specific storyline and characters
- Often uses special effects or titles that would not be seen in the actual soap
- Fairly short
- Doesn't reveal too much about the storyline- leaves audience compelled to watch the soap in order to find out more
- Often makes use of voiceovers
- Name of soap, when it is scheduled and the channel it is broadcast on displayed at the end of the trailer
Full soap operas involve more than one storyline whereas soap opera trailers focus on one in order to attract audiences interested in that particular storyline. Full soap operas are obviously a lot longer than trailers-most full episodes are around 30 minutes in comparison to trailers which are about 30 seconds, if not shorter. Soap trailers often make use of special effects that would not be seen in the actual soap as they employ a high level of realism. Special effects are used in trailers however, to attract audiences to the soap and make storylines appear more dramatic. Soap trailers also often make use of voiceovers which would not be found in the full soap opera, again due to the level of realism soaps attempt to display.
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